Dutch government introduces corporate typeface

“As part of the new brand identity of the Dutch government Peter Verheul designed a custom typeface for all forms of visual communications. This is the result of a new way the Dutch government wants to position themselves into society. Currently there are over 200 departments and ministries which all have different logos and uses different typefaces as their brand identity.”

I think that says a lot about a country…

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This entry was posted on Wednesday, November 19th, 2008 at 10:25 am and is filed under blog, design, typogrphy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


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